SPEAKING SPONSORS TO DATE: Datavail (Premier), Actuate, Ernst & Young LLP, QlikTech, TIBCO Spotfire

Big Data-Setting up the Foundations for New Analytics Engines
Big Data has arrived; is RDBMS dead?

Cloud and NoSQL have enabled analytic engines to access information from structured, semi-structured and unstructured sources simultaneously. The new challenge is to harness Big Data to answer real-time use cases. How do we cut through business unit silos to take data use to unprecedented heights? For financial service companies, how do we leverage big data to retain customers using a comprehensive customer profile, or strike an algorithmic trade, or manage risk in real time? How do we compare standalone databases and their underlying infrastructures vs. vertical database appliances? At what price-performance points do we make the transition to the new data architectures? This WSTA seminar will give us insights on comparing major Big Data solutions against challenging use cases - frequently-written data vs. read-mostly data, big data analytics, binary and unstructured data management and high availability data environments.

Key sub-topics:

· Analytics

· Data transformation tools

· Master Data Management (MDM)

· Enterprise intelligence and visualization

· In-memory computing

· Content management

· New storage architectures and backup and recovery strategies

· Emerging alternative technologies (e.g. NoSQL, MapReduce, C-Stores, Cloud DBMS)

· Semantic integration - adding sentiment from social networks, combining operational and informational assets of high fidelity

· Storage and access tools

· Client data-masking/obfuscation techniques

· Impact of ubiquitous access of Big Data on the network

· Capabilities - unstructured analytics, social computing (i.e., network analytics for connections and sentiment)

Please be sure to review our cancellation policy located at the bottom of the registration form.

You will receive a registration confirmation from the WSTA office which you must bring with you to the seminar. Be advised that if you do not receive a confirmation, your registration could not be processed as submitted.

8:00-8:30AM Registration and Breakfast

8:30-8:35AM WSTA Introductions

8:35-9:20AM Keynote: “Mark Frost, Principal, Booz Allen Hamilton”

9:20-10:10AM Vendor Presentations

10:10-10:35AM Break and Demo Area Visit

10:35-11:50AM Vendor Presentations

11:50-12:30PM Luncheon and Demo Area Visit

12:30-2:10PM Vendor Presentations

2:10PM Seminar Concludes

Agenda and Times Subject to Change

The Yale Club of New York City
50 Vanderbilt Avenue
New York, NY 10017

Mark Frost, Principal, Booz Allen Hamilton
Mark Frost is a principal with Booz Allen Hamilton in McLean, Virginia, with more than thirty years of experience in military, government, and commercial analytics and wargaming. In the commercial sector, he has pioneered the transfer of military wargaming techniques to assist in developing strategy and managing change for major corporations worldwide. Booz Allen’s innovative work in this area has been profiled in numerous business publications, including Business Week, the Wall Street Journal, and Forbes. He is the co-author of Wargaming for Business, Strategic Decision Making from the Battlefield to the Boardroom, published by McGraw-Hill, 2009.

At Booz Allen, Mr. Frost leads Decision Analytics in the Commercial Group, addressing some of the most complex problems businesses face. Recent assignments in Decision Analytics have blended “data in motion” (complex event processing, streaming analytics) with “data at rest” (business intelligence) to enable real time predictive analytics. For a major retailer, identified the value that big data analytics could provide to the end-to-end retail supply chain framed by critical business problems – new product receptivity, perfect buyer behavior, promotions recommendations, and campaign effectiveness. For a major airline, applied advanced analytics to network planning to integrate industry data with the airline’s passenger booking and loyalty data, identified the most significant passenger and itinerary characteristics related to booking behavior, and developed data visualization techniques to communicate findings.

Mark pioneered the transfer of military wargaming techniques to assist in developing strategy for major corporations worldwide. Recent wargames in the US and Europe include: for a major branded goods maker to simulate the battle for the consumer relationship between retailers, packaged goods suppliers and potential new entrants, with particular focus on the impact of e-business models; for an aerospace company to explore how it might initiate and lead structural change to capture repositioning for new programs and export markets; for a pharmaceutical company to enhance its launch planning for a new product in a rapidly growing, and potentially crowded, market place; and for a financial services company to assess competitor and market response to a new retail offering. Other recent wargames have addressed:
· Impact of regulations to reduce carbon emissions
· Resilience of global financial networks
· Megacommunities for chronic diseases
· National strategies to fight HIV/AIDS and pandemic influenza
· Regional crisis preparedness and response
· Frameworks for international development
· Product launch strategies in highly competitive markets
· Impact of disruptive change on businesses
· Battle for consumer relationships
· Implementation of new operating models (organizational change)
· Due diligence for mergers and acquisitions

These wargames have been in a wide range of settings and geographies from India and China for their Ministers of Health, to Ethiopia for the International Framework for trade development, to Guatemala for CAFTA regional strategies, to banking centers in the US and Europe to build resilience, as well as a myriad of public-private sector events such as the World Economic Forum and Aspen Ideas Festival.

Mr. Frost has received four Booz Allen Excellence Awards, given in recognition of outstanding and innovative client service.

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