Mark Frost, Principal, Booz Allen Hamilton
Mark Frost is a principal with Booz Allen Hamilton in McLean, Virginia, with more than thirty years of experience in military, government, and commercial analytics and wargaming. In the commercial sector, he has pioneered the transfer of military wargaming techniques to assist in developing strategy and managing change for major corporations worldwide. Booz Allen’s innovative work in this area has been profiled in numerous business publications, including Business Week, the Wall Street Journal, and Forbes. He is the co-author of Wargaming for Business, Strategic Decision Making from the Battlefield to the Boardroom, published by McGraw-Hill, 2009.
At Booz Allen, Mr. Frost leads Decision Analytics in the Commercial Group, addressing some of the most complex problems businesses face. Recent assignments in Decision Analytics have blended “data in motion” (complex event processing, streaming analytics) with “data at rest” (business intelligence) to enable real time predictive analytics. For a major retailer, identified the value that big data analytics could provide to the end-to-end retail supply chain framed by critical business problems – new product receptivity, perfect buyer behavior, promotions recommendations, and campaign effectiveness. For a major airline, applied advanced analytics to network planning to integrate industry data with the airline’s passenger booking and loyalty data, identified the most significant passenger and itinerary characteristics related to booking behavior, and developed data visualization techniques to communicate findings.
Mark pioneered the transfer of military wargaming techniques to assist in developing strategy for major corporations worldwide. Recent wargames in the US and Europe include: for a major branded goods maker to simulate the battle for the consumer relationship between retailers, packaged goods suppliers and potential new entrants, with particular focus on the impact of e-business models; for an aerospace company to explore how it might initiate and lead structural change to capture repositioning for new programs and export markets; for a pharmaceutical company to enhance its launch planning for a new product in a rapidly growing, and potentially crowded, market place; and for a financial services company to assess competitor and market response to a new retail offering. Other recent wargames have addressed:
· Impact of regulations to reduce carbon emissions
· Resilience of global financial networks
· Megacommunities for chronic diseases
· National strategies to fight HIV/AIDS and pandemic influenza
· Regional crisis preparedness and response
· Frameworks for international development
· Product launch strategies in highly competitive markets
· Impact of disruptive change on businesses
· Battle for consumer relationships
· Implementation of new operating models (organizational change)
· Due diligence for mergers and acquisitions
These wargames have been in a wide range of settings and geographies from India and China for their Ministers of Health, to Ethiopia for the International Framework for trade development, to Guatemala for CAFTA regional strategies, to banking centers in the US and Europe to build resilience, as well as a myriad of public-private sector events such as the World Economic Forum and Aspen Ideas Festival.
Mr. Frost has received four Booz Allen Excellence Awards, given in recognition of outstanding and innovative client service.