Date: February 25, 2016 | 8:00am – 1:00pm
Mobility as a customer channel enabler has attained a reasonable level of maturity. While working on new channels like wearable integration, the industry is still dealing with traditional challenges on ubiquitous employee access to enterprise resources, device security, end-user authentications and cybersecurity. In return, the firms are getting access to precious data from their mobile customers by correlating their access, interests, locations and behavioral patterns. New types of data are enabling new analytics on customer and product intelligence. Product-centric design is yielding to user-centric design. This seminar on mobile-first design and seamless delivery will include topics on responsive web design, app store enrichment, governance, mobility testing, multimodal user security, near-field communication integrations, and cloud-based service implementations. It will also cover strategic challenges to increase revenue by harnessing the seamless delivery of features and functions using the mobile platform.
Join the conversation! Tweet us @WSTAORG and use #WSTAMobileDesign
8:00-8:30AM Registration and Breakfast (Sponsorship Available)
8:30-8:45AM WSTA Introductions
James Kostulias, Chief Information Officer, TD Ameritrade and WSTA President
Bio | Abstract
Joe Kennedy leads Technology Architecture, Integration and Mobile Development capabilities for PwC’s Financial Services [FS] Advisory practice. He has more than 23 years of experience leading design, development, delivery and operations of high-performance transactional and information systems in critical FS environments. He possesses expertise in strategic planning, enterprise information integration, enterprise architecture, systems development, disruptive technologies, telecommunications, operations, infrastructure, support and user experience.
Joe holds a Bachelors in Computer Science from Clark University and speaks internationally on a range of architectural, integration and disruptive technology topics.
Mobile devices have changed the way companies interact with clients by eliminating location as a barrier to contact while enhancing targeted proximity based interactions. This extended functionality has changed customer interactions which are now weighted toward light/right touch simpler functions and many of them. This paradigm shift has created new demands on how companies create and deliver solutions. Larger focus on UX, responsive design, simplified transaction models and quicker time to market cause companies to move toward micro-service architectures, open APIs, DevOps and the evolving tools that enable them to meet this demand. Our speaker will illustrate the impact these changes have had on both the languages these systems are built with as well as the operational technologies that enable streamlined build processes and identify the tools he sees leaders in the market employ to execute.
Bio | Abstract
If, indeed, creativity comes from the right side of the brain, then that part of Michael Welsh’s cerebral hemisphere must get an incredible workout. For 20+ years, Welsh lent his expertise in strategy, design, marketing and user experience to various companies and many clients. As Mobiquity’s Chief Creative Officer, he is responsible for creating compelling creative moments and leading strategy sessions to help show the impact of mobile and guide clients through the journey. Prior to joining Mobiquity, Welsh was Vice President, Group Director of Experience Architecture at eBay Enterprise. Earlier, he held key strategic and design roles at Expensewatch.com, The Vanguard Group, ActivityOne.com, Universal Health Services and Hanson Associates.
Design and development teams are scrambling to keep up with the rapid pace of mobile innovation. The quick evolution rarely leaves time or space for well-thought-out mobile product design. However, often ignored human-centered principals can make a significant difference in adoption, business advantage, and the ultimate viability of the organization’s mobile initiatives. Specifically, consideration of the following factors prior to execution can set your organization on a path to mobile success:
• Storytelling in context of the mobile experience
• Mobile first approach
• Context aware mobile design
Michael Welsh, Chief Creative Officer at Mobiquity, Inc., will walk the audience through the above principals. He will elaborating on each topic and explore the factors that ultimately lead to consistent, engaging, and enduring mobile experiences.
Bio | Abstract
Cheryl is responsible for influencing and executing the go-to-market strategy that enables Akamai to deliver solutions to the financial services industry globally. She has special interest in the digital transformation of financial services, including emerging security ramifications and the impact on the user experience. Before joining Akamai, Cheryl held a number of positions across the business at large organizations such as Pegasystems, BAE Systems — Applied Intelligence, and Monitor-Deloitte.
Most financial institutions are well into their Responsive Web Design (RWD) journey. RWD is customer-centric and cost-effective as it uses the same code base across all end-point devices. Unfortunately, using the same code across multiple operating systems can introduce latency and inconsistencies which negatively affect the customer experience. Hear how the industry is creating holistic solutions to:
• Deliver fast, secure and consistent omni-channel experiences
• Accelerate rendering, reduce requests and reduce abandonment
• Reduce overall cost of customer acquisition and service
10:20-10:45AM Break and Demo Area Visit (Sponsorship Available)
Bio | Abstract
Mark Wallace, Managing Director of Solstice’s New York office, brings over 16 years of experience in consulting and product management to the Solstice team, focusing on large scale enterprise initiatives across the digital landscape. Mark is passionate about product strategy and transforming the way enterprise software is delivered.
Mark has broad experience in implementation services in both the financial services and healthcare industries. Mark has worked with several consumer-directed healthcare startups to launch their initial products and develop professional service divisions. Prior to his time in healthcare, Mark led enterprise application management at Federal Home Loan Bank of Chicago. Mark also served as a lead on the Knowledge Management Team with Ernst & Young, developing intranet strategies for E&Y’s domestic and international telecom practice.
The definition of mobile has changed, and with it, the digital customer experience. Mobile is about the user, their physical environment, and the digital technologies that augment their lives in the real-world. Virtual reality (VR), augmented reality (AR), robotics, and the Internet of Things (IoT) hardware solutions are becoming mainstream. With these technologies, business leaders are adapting to multi-channel customer engagements to create contextually relevant experiences while understanding the constant shift between online and in-person interactions. Mark Wallace, Managing Director at Solstice Mobile, will walk you through key trends and tangible strategies for transforming your digital customer experience.
Bio | Abstract
Chad Holmes leads the Red Hat Mobile Application Platform Solution Architecture team which focuses on demonstrating how new mobile technologies and approaches can significantly improve adoption of enterprise mobility solutions. Increasingly, Chad also finds himself speaking with clients about how newer mobile technologies such as Mobile Backend as a Service (MBaaS) will directly impact their IoT strategies in the future.
As the number of apps and devices needed in the financial services space increases, so do the need to reduce cost and development time while still meeting strict security requirements. This discussion will cover new trends in the mobile space, an overview of the four main takeaways of future mobile excellence and several case studies from forward thinking financial services organizations.
Bio | Abstract
Mobile First development requires development organizations to be agile and iterative. Hence, Continuous Integration and Continuous Delivery (CI/CD) becomes very important to support the constant update and delivery of your mobile applications. It represents a win for your development team, who can finally say goodbye to long development lead times. And it is a win for your customers, who no longer have to wait months for improvements. But this change requires you to update your thinking, skillsets and your tools. In this presentation, InfoStretch will walk you through how CI/CD works, the tools and configurations you need and the results you will achieve. Nothing will ever be the same again!
12:00-1:00PM Luncheon and Demo Area Visit Sponsored by Mobiquity
1:00 Seminar Concludes
Agenda, Speakers and Times Subject to Change
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- Seminar Mobile First Design
- Product Options
# Option Price 1 WSTA Member (Complimentary Admission) $0.00 2 WSTA Community Member $150.00 3 Non-Member (Vendor) $895.00
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