Buyside and sellside traders and support staff need the most robust and feature-rich solutions to find the other side of the trade, while enterprises strive to implement the most cost-efficient platforms to favorably impact their bottom line. Global competition, regulatory reform, and changes in technology have placed unprecedented pressure on securities firms to disentangle the morass of available trading technologies. This WSTA seminar will highlight the evolving landscape of market-facing systems used by traders and financial advisers, and help you understand the decision-making factors on the frameworks to support them.

07:30 AM - 08:00 AM Registration, Continental Breakfast and WSTA Introduction

08:00 AM - 09:00 AM Innovating Past Compliance
Tom Jordan, President & CEO, Jordan & Jordan

Today’s front office technology continues to provide significant opportunities for innovation. Regulatory, competitive and technological changes are emphasizing electronic trading solutions that surpass both the present functional and non-functional needs of the industry. Providers now have compelling reasons to re-engineer and invest in the development of their offerings. Whether it’s deciding between consolidated or real-time exchange feeds, measuring up for Regulation NMS or MFID, or rapidly driving automated trading strategies with new sources of structured information, solution providers are facing an expanding opportunistic landscape that begs for quality, flexibility and performance.

09:00 AM - 09:30 AM Avaya, Intelligent Communications & Trading Floor of the Future
Tony Kleckner, Director, Avaya Financial Services Industry Practice

Carrier-class SIP solutions are poised to transform trading floor communications. Emerging 'global campus' architectures will be built on a user centric framework, shifting away from dated device centric models. Intercom, hoots and private lines will be provisioned with unprecedented flexibility and speed across devices, platforms and locations. Business continuity flexibility and recovery capabilities will rise to a new level. And communications-enabled business processes will drive competitive advantage. Learn how to lay the foundation now to support this intelligent communications vision for your trading environment.

09:30 AM - 10:00 AM Code Street, Market data development tools – the Cinderella story

Tools for developing with real time market data have traditionally been unimportant. As a developer, if the screen twinkled – you were done. Today, automated testing of the market data processing logic of your trading and pricing applications is critical. Without suitable tools, you need a fairy godmother to detect subtle issues. Its time for market data tools to shed their Cinderella image and take center stage at the electronic trading ball.

10:00 AM - 10:15 AM Break and Demo Area

10:15 AM - 10:45 AM Speaking Sponsorship Available

10:45 AM - 11:15 AM Speaking Sponsorship Available

11:15 AM - 11:45 AM Speaking Sponsorship Available

11:45 AM - 12:30 PM Demo Area Opens

The Warwick New York Hotel
65 West 54th Street, NYC

Tom Jordan, President, Jordan & Jordan

Avaya, Code Street

Speaking Sponsorships are Available