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Ticker Magazine Advertising Rates & Specifications


Contract for A Full Page Ad in Five Issues of the WSTA Ticker magazine
Price Per Issue - $1055 each (regularly $1425 per issue)

Offer Expires May 15, 2008

Single issue and other advertising options are available.

For a contract please call the WSTA office at 732-530-8808.

Issue Currently in Production:

July/August "Data Virtualization: Data Lifecycle Management" Issue

Exclusive Issue Sponsorship is Available

 

Reach over 40,000+ Financial Industry Technology Professionals

Your logo on cover

 
Sponsorship of the Ticker offers several unique online benefits:
  • Online Exposure- the WSTA web site, www.wsta.org, currently receives approximately 500,000 hits, 70,000 page views and 40,000 unique visitors per month. Your logo and article heading will appear on the WSTA home page for a 2 month period. Your article, “What’s New” Showcase listing and full page ad also appear in the publications section of the web site.
  • Print Exposure- as a sponsor you will have a two-page editorial spread, lead listing in the What’s New Showcase, full-page color ad on the back cover and your logo on the front cover. Expected distribution of the printed issue is 5000 copies.
 

About the WSTA Ticker
The WSTA Ticker contains educational articles written by industry consultants, WSTA affiliates and members. Articles provide insight into existing and emerging technologies, products and services, as well as information technology and networking strategies to help firms achieve their objectives. The Technology Showcase section features a showcase of companies, products & services for the financial market. The WSTA Ticker is sent to WSTA members, affiliates and subscribers. Plus most issues have additional distributions at WSTA Seminars and Conferences plus other industry events such as CIO Financial Services Forum, Wall Street on Java, BCR NGN, etc. offering even greater levels of exposure for advertisers.

Exclusive Ticker Sponsorships
Now your firm can be an exclusive sponsor of the Ticker Magazine. Your sponsorship includes your corporate logo and name on the front cover, a 2 page article, a full-page ad and lead listing in the Technology Showcase section. Plus your logo and article heading will appear on the home page of the WSTA web site for 2 month period. Your article and “What’s New” Showcase listing will also appear in the publications section of the WSTA web site.

Please contact the WSTA for further details about Ticker sponsorships. Call Cheryl Gardina for more information: 732-530-8808

Editorial Submission
Non-Vendor Affiliates may submit a 500 word educational articles (approximately one page) along with a full-page ad for $2,375 per issue. You may submit an editorial without an ad for $1425. Industry Analysts may contribute articles to the WSTA Ticker at no charge. If you are interested in providing an article for the WSTA Ticker, please call 732-530-8808 or email publications@wsta.org.

What's New Showcase
Introduce a new product/service, provide a company profile or news about your company to WSTA members and other technology professionals. Each issue of the WSTA Ticker Magazine features a showcase of companies, products & services who provide solutions to the financial marketplace. Click here to view current announcements

For $500 per issue (print and on-line), your showcase will include your firm's contact information, a 75-word description and color logo. Click here to order.

Magazine Format

Trim size 8 1/2"x 11". Live area 8" x 10 1/2". Four color publication.


Advertorials

An alternative to an ad. Provides more space for detail about your products and services while promoting the advantages to WSTA members.

Putting an advertisement or endorsement into the context of an informational article is an excellent way to generate sales.

Full-Page - $1425

Two-Page Spread - $2375 (enough room for an article and an ad)


Display Advertising Rates & Frequency

Ad Size:

Frequency
(price per ad):

1x

3x

6x

Ticker Sponsor

Call the Office

n/a

n/a

Outside Back Cover

$2250

$2025

$1800

Insert*

$1800

$1460

n/a

Inside Front Cover

$1875

$1650

$1500

Inside Back Cover

$1725

$1600

$1475

Full Page**

$1425

$1275

$1125

1/2 Page

$675

$635

$600

*Insert policy: 8 1/2" x 11" inserts are designed and printed by advertiser and supplied to the WSTA Ticker for insertion and mailing.

**Full-page policy: For preferred full-page positions, which are allotted on a first-come, first-serve basis, add 20% to display ad rate. Full-page ads should not be block text, but should incorporate graphic elements.

Payment: All advertisers must pay the amount due by the close date of the issue. Invoices will be issued based on net cost (no agency discounts).


Mechanical Requirements

Full Page/Inside Front or Back Cover; Outside Back Cover

Finished Size: 8 1/2" wide x 11" deep
Live Area: 8" wide x 10 1/2" deep
Full-page bleed ad: 8 5/8" wide x 11 1/8" deep.

1/2 Page, vertical

3 3/4" wide x 10 1/2" deep

1/2 Page, horizontal

7 1/2" wide x 5" deep

1/4 Page

3 3/4" x 5" deep

Artwork must be submitted on disk or negatives six weeks in advance of scheduled publication. Advertisements cannot be PMS colors. Bleeds accepted for full-page ads only. All artwork should be CMYK only. Negatives should be right reading, emulsion side down, with a 133-150 line screen. Disks should be supplied with high resolution artwork. MAC files are preferred but some PC files can be accommodated. Publisher reserves the right to enlarge or reduce artwork that does not comply with these specifications at additional cost to the advertiser. The WSTA Ticker graphics staff will design new ads or make modifications to existing ads for clients upon additional agreement with the WSTA.

Contact the WSTA office for more information.