For many organizations, the difference between success and failure lies in the ability to support business operations that leverage the efficiencies of the Internet and Web services. Growth and profitability demand an IT infrastructure that enables companies to take full advantage of innovative business processes and applications that their customers, partners, and employees expect—and they expect the applications and services to operate seamlessly, quickly, and without failure.

But IT managers often find that data center bottlenecks stand in the way of success. In their drive to improve performance and control costs, managers are constantly challenged by increasing complexity, which makes infrastructure management more costly and burdensome. And, because business conditions and requirements change frequently, it has become nearly impossible to manage IT resources in a manner that encourages innovation and enhances ROI.

The objective? To transform your data center infrastructure. If your organization can simplify and standardize its data center infrastructure, there are many potential rewards to be had. In fact, a common infrastructure opens the doors to a wealth of opportunities.

New business models. With the ability to rapidly deploy new applications, your company can invent profitable new ways of doing business. By leveraging business intelligence and data mining more effectively, for example, you can enhance innovation to gain a competitive edge and drive business value.

Growth initiatives. Aligning your organization’s IT capabilities with its changing business needs will position your company for growth. Powerful Web-centric services make it easier to collaborate with business partners and make customer interactions more efficient and effective, thereby helping you increase customer satisfaction and grow market share.

Enhanced profitability. Effective and efficient data center operations can save you money by enabling your organization to better allocate its capital, technical, and human resources. For instance, when CRM and ERP systems are running optimally, your overall business operates more efficiently and cost-effectively. Your organization can also gain economies of scale through the consolidation, standardization, and virtualization of servers, storage, applications, and other infrastructure elements. And an IT infrastructure that is agile and responsive will help you take better advantage of opportunities for collaboration that can further enhance profitability.

There are many opportunities to improve your organization’s competitive position and transform IT into a driver of business value and innovation—if you can meet the objective of having a data center infrastructure that is simplified and standardized.

For more information, please contact Symantec Corporation at 800-327-2232, or visit www.symantec.com/enterprise

© 2007 Symantec Corporation.