Contributed by EY

According to a new commissioned study conducted by Forrester Consulting on behalf of Ernst & Young LLP (EY), companies that deploy broad-based, customer-centric approaches generate the greatest value and maturity relative to their overarching digital enterprise transformation efforts. The research suggests digital transformation leaders know how to create a customer-centric approach that focuses on innovation and increasing revenue.

For more information on this study and its findings, visit ey.com/DET_Insights