TechBytes: Overview


Short-form, thought-leadership video series for LinkedIn.

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TechBytes Overview

WSTA TechBytes is a new short-form video series. Each 1-minute episode will provide a high-level explanation to a single, technology-related question where you can highlight your solution in an educational format.

Videos will be shared in a LinkedIn post, and will include a link of your choice. Send viewers to your website, a whitepaper, infographic, or blog to learn more about your solution.

Advertisers will submit a video file and a link. WSTA handles the rest!


Watch a sample episode featuring OneSpan Field CTO Will LaSala!


LinkedIn Audience Overview

The WSTA’s LinkedIn page is a resource for WSTA Members, FinTech aficionados, and professionals in the financial services industry. We commonly post things like Event Invitations, Presentation Replays/Recaps, Educational Resources (white papers, infographics, videos, etc.) and New Board Member announcements.

WSTA’s Post Performance

Average Post Impressions


Average Engagement Rate

Average Video Views

WSTA’s LinkedIn Audience

LinkedIn Followers

(as of 8/18/23)

(25-40 Follwers added monthly)


Senior Followers

(CXO, Owner, Partner, Director, VP & Manager)


US Followers


Top 3 Industries

(Technology/IT; Finance & Investment; Business Services)

Top 5 US Citites

New York City
Washington, DC/Baltimore
Dallas/Fort Worth

Top 5 Industry Specialities

IT Services & Consulting
Software Development
Investment Banking
Capital Markets
Financial Services


Here is a list of requirements & recommendations.

  • Accepted file type: mp4, mov, avi
  • High Definition video is strongly preferred (At least 720p, or 1280×720 pixels)
    Video Length: 45-60 seconds (It is recommended that the vendor does not use any time in the video to introduce themselves or their company. Those details will be included in the overlay & post copy.)
  • Any edits or cuts should be handled by the vendor. WSTA will use the video “as is”.
  • Submit the name & title of your speaker as it should appear in the video.
  • Submit a URL to the content the video should link to.