TechBytes: Overview

TechBytes

Short-form, thought-leadership video series for LinkedIn.

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TechBytes Overview

WSTA TechBytes is a new short-form video series. Each 1-minute episode will provide a high-level explanation to a single, technology-related question where you can highlight your solution in an educational format.

Videos will be shared in a LinkedIn post, and will include a link of your choice. Send viewers to your website, a whitepaper, infographic, or blog to learn more about your solution.

Advertisers will submit a video file and a link. WSTA handles the rest!

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Watch a sample episode featuring OneSpan Field CTO Will LaSala!

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LinkedIn Audience Overview

The WSTA’s LinkedIn page is a resource for WSTA Members, FinTech aficionados, and professionals in the financial services industry. We commonly post things like Event Invitations, Presentation Replays/Recaps, Educational Resources (white papers, infographics, videos, etc.) and New Board Member announcements.

WSTA’s Post Performance

Average Post Impressions

%

Average Engagement Rate

Average Video Views

WSTA’s LinkedIn Audience

LinkedIn Followers

(as of 8/18/23)

(25-40 Follwers added monthly)

%

Senior Followers

(CXO, Owner, Partner, Director, VP & Manager)

%

US Followers

%

Top 3 Industries

(Technology/IT; Finance & Investment; Business Services)

Top 5 US Citites

New York City
Boston
Washington, DC/Baltimore
Philadelphia
Dallas/Fort Worth

Top 5 Industry Specialities

IT Services & Consulting
Software Development
Investment Banking
Capital Markets
Financial Services

Specs

Here is a list of requirements & recommendations.

  • Accepted file type: mp4, mov, avi
  • High Definition video is strongly preferred (At least 720p, or 1280×720 pixels)
    Video Length: 45-60 seconds (It is recommended that the vendor does not use any time in the video to introduce themselves or their company. Those details will be included in the overlay & post copy.)
  • Any edits or cuts should be handled by the vendor. WSTA will use the video “as is”.
  • Submit the name & title of your speaker as it should appear in the video.
  • Submit a URL to the content the video should link to.