Wall Street Technology Association (WSTA) Announces Its First Roundtable on “Social Business”

Date: April 30, 2013
Time: 3:00PM-5:00PM
Location: Vapiano New York City, NY
113 University Place (bet. 12th & 13th Streets)

Vanessa DiMauro, CEO of Leader Networks
Joseph Vito, Global Head for Group Data Services Solution Delivery, UBS and WSTA Board Director

New York, NY (April 8, 2013) – Social business is in its infancy. Organizations are now discovering that being a social business is so much more than engaging in social media marketing to becoming more operationally focused. Optimized social business processes affords organizations the ability to co-create with customers in ways that can impact core operations – from increasing customer loyalty, new product development, delivering integrated customer service and accelerating R&D efforts to truly reflect the needs articulated by the audience. In order to achieve an integrated strategy, organizations can benefit from taking a federated approach to leveraging the social experience.

Research and experience has demonstrated that the most significant value drivers – from cost reductions to innovation revenue – are often found through a multi-disciplinary approach. Currently, social strategy as we know it is being led by marketing but, not dissimilar to the early days of the World Wide Web, IT, marketing and operations need to play a starring role in the strategy development of social business. Consequently, technology leadership has an opportunity to help shape the vision and impact of the future of social.

The mission of this session is to explore the impact of social business on core operations in order to understand the now and prepare for the future. Through this session, participants can gain exposure to the current state of social business activities and develop a shared understanding/benchmark of the current state of social business and surface key areas for further inquiry.
Following a review of current trends and best practices in social business, this session will offer a facilitated group discussion about the social business strategic agenda for 2013 and the success metrics to execute a strategic framework.

About the Wall Street Technology Association (WSTA)
For over 46 years, the Wall Street Technology Association (www.wsta.org) provides financial industry technology professionals, vendors, service providers, and consultants forums to learn from and connect with each other. The WSTA facilitates seminars and networking events where members meet and exchange ideas and best practices that assist them in effectively capitalizing on technology advances and dealing with financial industry business challenges. Founded in 1967, the WSTA is a not-for-profit association with a long history of evolving to meet the needs of its members. The WSTA currently offers programs in the New York Tri-State area and Boston and is evaluating other cities where its presence could be beneficial to financial technology professionals in those locations.

About Leader Networks
Leader Networks is a strategic research and consulting firm that helps B2B companies develop innovative ways to get closer to their key stakeholders. Leveraging our extensive research agenda, applied domain expertise and hands-on experience, we work with organizations to share best practices, create social strategies, develop sustainable business models, and shape user engagement in ways that will extend their operating model by launching and growing online communities.


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